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Lot C313 – Biloxi Spring, 2026 Auction
Lot C313 – N/A PIGGLY WIGGLY THE ORIGINAL SELF SERVICE
- Year: N/A
- Make: PIGGLY WIGGLY
- Model:THE ORIGINAL SELF SERVICE
- Status: NO RESERVE
- Mileage: N/A
- Body:SIGN
- VIN: N/A
- Exterior: WHITE RED GREY BLK
- Interior: N/A
- Transmission: N/A
- Cylinder: N/A
Offered is a classic and highly recognizable Piggly Wiggly advertising sign, measuring approximately 30 inches in diameter.
This example is single-sided porcelain enamel on steel and features the famous smiling pig mascot centered within a bold red and white circular border reading �Piggly Wiggly � The Original Self Service.� The sign displays strong gloss and vibrant color, with light edge wear and minor surface marks consistent with age and prior outdoor display.
Historical Background:
Piggly Wiggly holds a unique place in American retail history as the nation�s first true self-service grocery store chain.
Founded in Memphis, Tennessee in 1916 by entrepreneur Clarence Saunders, the concept revolutionized the grocery business by allowing customers to select their own items rather than being served by a clerk.
This innovation helped establish the modern supermarket model used throughout the world today.
The company�s distinctive pig mascot and bold porcelain advertising signage became familiar roadside sights throughout the mid-20th century, promoting the brand�s progressive shopping experience and widespread regional expansion.
Porcelain enamel signs were widely used for store exteriors because of their durability, high visibility, and resistance to weathering.
Today, original and vintage Piggly Wiggly signs are highly collectible among enthusiasts of country store memorabilia, grocery advertising, and Americana.
This attractive 30-inch round example offers strong display presence and nostalgic appeal.
This example is single-sided porcelain enamel on steel and features the famous smiling pig mascot centered within a bold red and white circular border reading �Piggly Wiggly � The Original Self Service.� The sign displays strong gloss and vibrant color, with light edge wear and minor surface marks consistent with age and prior outdoor display.
Historical Background:
Piggly Wiggly holds a unique place in American retail history as the nation�s first true self-service grocery store chain.
Founded in Memphis, Tennessee in 1916 by entrepreneur Clarence Saunders, the concept revolutionized the grocery business by allowing customers to select their own items rather than being served by a clerk.
This innovation helped establish the modern supermarket model used throughout the world today.
The company�s distinctive pig mascot and bold porcelain advertising signage became familiar roadside sights throughout the mid-20th century, promoting the brand�s progressive shopping experience and widespread regional expansion.
Porcelain enamel signs were widely used for store exteriors because of their durability, high visibility, and resistance to weathering.
Today, original and vintage Piggly Wiggly signs are highly collectible among enthusiasts of country store memorabilia, grocery advertising, and Americana.
This attractive 30-inch round example offers strong display presence and nostalgic appeal.
Information found on the website is presented as advance information for the auction lot. Photos, materials for videos, descriptions and other information are provided by the consignor/seller and is deemed reliable, but Vicari Auction Company does not verify, warrant or guarantee this information. The lot and information presented at auction on the auction block supersedes any previous descriptions or information. Vicari Auction Company is not responsible for information that may be changed or updated prior to the auction. The decision to purchase should be based solely on the buyers personal inspection of the lot at the auction site prior to the auction.